Ebook Transnational Management Text, Cases and Readings in Cross-Border Management, by Christopher A. Bartlett
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Transnational Management Text, Cases and Readings in Cross-Border Management, by Christopher A. Bartlett
Ebook Transnational Management Text, Cases and Readings in Cross-Border Management, by Christopher A. Bartlett
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- Sales Rank: #256305 in Books
- Published on: 2013-10-01
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .98" w x 7.40" l, .0 pounds
- Binding: Paperback
Most helpful customer reviews
1 of 1 people found the following review helpful.
A winning formula
By read til you drop
I was very impressed with how this book was put together. Each chapter and the subsequent case study and additional readings were right on target and clearly presented each new concept and followed it up with examples of companies who have deployed the business approach discussed. I can see why this book is in its 7th edition. The authors have placed a great amount of importance and effort in writing insightful case studies that are well researched and well written. After studying this book, the reader will have a much better understanding of how global business is conducted and how to evaluate successful management approaches. For instance, after reading the successful management approaches of global Proctor & Gamble, I have much greater confidence that the new head of the Veterans Administration will be able to reorganize and lead that organization out of the mess that the previous leadership engendered. The P&G story was impressive as are all of the case studies. Extremely informative.
0 of 0 people found the following review helpful.
A very good book for anyone interested in learning more about global ...
By VJ
A very good book for anyone interested in learning more about global strategy. However, I would not suggest it being used as a textbook for a global strategy course. Each chapter consists of 2-4 case studies, mostly Harvard Business School case studies, and articles, taken mostly from HBR. While the case studies and articles are all very good, no professor will want to use so many case studies in a single course. The professor can select the case studies and articles of interest from their original source for his/her syllabus.
1 of 1 people found the following review helpful.
Do not get unless required
By The Great Reviewer
I thought this text book was not put together well.
All the chapters and case studies were not appealing to read or write about.
If you have this book for your class GOOD LUCK its supper boring!
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