Sabtu, 02 Juli 2011

[T258.Ebook] Ebook Download International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

Ebook Download International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

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International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack



International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

Ebook Download International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

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International Marketing, by Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

  • Sales Rank: #378443 in Books
  • Published on: 2012-02-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.30" w x 8.40" l, 3.65 pounds
  • Binding: Hardcover
  • 583 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Stear clear if possible
By The Great Reviewer
book was "OK"
i got it for school
i thought the case studies were comprehensive but the chapter readings were not
also the chapter readings were especially boring

if you are a marketing teacher i would not recommend getting this book for your class

0 of 0 people found the following review helpful.
Five Stars
By ERIC J MCGUIGAN
Excellent condition book! I could not be more pleased.

0 of 0 people found the following review helpful.
Great book
By Linda
The book met my expectations and it's a great read I definitely recommend it to other college students. There is plenty Of information to study.

See all 4 customer reviews...

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