Sabtu, 13 Maret 2010

[C134.Ebook] Get Free Ebook Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, by Melanie Joy PhD

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Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, by Melanie Joy PhD

Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, by Melanie Joy PhD



Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, by Melanie Joy PhD

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Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, by Melanie Joy PhD

In her groundbreaking new book, Why We Love Dogs, Eat Pigs, and Wear Cows, Melanie Joy explores the invisible system that shapes our perception of the meat we eat, so that we love some animals and eat others without knowing why. She calls this system carnism. Carnism is the belief system, or ideology, that allows us to selectively choose which animals become our meat, and it is sustained by complex psychological and social mechanisms. Like other "isms" (racism, ageism, etc.), carnism is most harmful when it is unrecognized and unacknowledged. Why We Love Dogs, Eat Pigs, and Wear Cows names and explains this phenomenon and offers it up for examination. Unlike the many books that explain why we shouldn't eat meat, Joy's book explains why we do eat meat -- and thus how we can make more informed choices as citizens and consumers.

  • Sales Rank: #670093 in Books
  • Published on: 2009-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .81" h x 6.56" w x 8.70" l, .86 pounds
  • Binding: Hardcover
  • 208 pages

From Publishers Weekly
Despite a penchant for melodrama, Joy (Strategic Action for Animals) offers an absorbing examination of why humans feel affection and compassion for certain animals but are callous to the suffering of others—especially those slaughtered for our consumption. She takes Eric Schlosser, Michael Pollan, and Jonathan Safran Foer's well-trod route and investigates factory farming, exposing how cruelly the animals are treated, the hazards that meatpacking workers face, and the environmental impact of raising 10 billion animals for food each year. She uses her factory farm–to–table narrative to buttress her real thesis: meat-eating or carnism, is an oppressive ideology as noxious as racism. Joy casts meat eating as genocide, comparable to the Holocaust, and factory farming on a par with the American enslavement of Africans. She might lose some readers in her zealotry, but there is great value in her contention that all systems of oppression depend on our ability to dissociate or find elaborate rationalizations to keep from recognizing the suffering of a socially sanctioned inferior. (Jan.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Through the use of narrative, often bordering on biography, the arguments being put forth by Joy are very well exemplified. The images conjured are ever so vivid that it would be difficult to stop once one starts reading it. The reader is immediately and often unknowingly drawn on. The volume is extremely readable, theory and jargon free as it is. However, that is not to say that the analysis is nonscientific or arbitrary. Rather, the arguments are firmly anchored to sound psychological theorization. People from all walks of life, across age and educational backgrounds would find this book immensely interesting. People advocating vegetarianism, professors and students of psychology, scholars from other areas of social science, and even public administrators in food departments would gain considerably from this extremely well written book." --Rita Agrawal, PhD, co-author, Applied Social Psychology: A Global Perspective

"One of the most thought-provoking books in decades. The realization that we've been conditioned throughout our entire lives to think and act a certain way toward animals, and that we've been so disconnected from ourselves and our fellow beings, gives us a chance to make our choices freely." --Heather Mills

"Institutionalized, socially sanctioned violence on an unprecedented scale causes the needless suffering of billions of animals every year. In her groundbreaking book, Melanie Joy shakes up the completely arbitrary thinking that enables people to, at the same time, treat some animals as friends and look the other way while others are ruthlessly exploited as commodities." --Gene Baur, president and co-founder of Farm Sanctuary and author of Farm Sanctuary: Changing Hearts and Minds about Animals and Food

"Why We Love Dogs... is an altogether remarkable book that could transform the way society feels about eating animals. You cannot read this book without learning something new and without pondering your relation to the animal world. This is a profound and deeply satisfying book that is destined to become a classic." --Jeffrey Moussaieff Masson, author of the best-selling When Elephants Weep, Dogs Never Lie about Love, The Pig Who Sang to the Moon, and The Face on Your Plate

"This eye-opening book makes us question what we really mean when we say we love animals. Anyone who has ever loved a dog or a cat or a hamster or a bird will find abundant food for thought here." --John Robbins, author of Diet for a New America, The Food Revolution, and Healthy at 100

"A thoughtful book full of substance and style. It should be required reading." --Kathy Freston, author of The New York Times bestselling Quantum Wellness

About the Author
Melanie Joy, Ph.D. is a social psychologist, professor, and author. She teaches psychology and sociology at the University of Massachusetts, Boston and is the leading researcher on carnism, the ideology of meat production and consumption. She is the author of Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation. Dr. Joy can be found online at www.melaniejoy.org.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Should be a Movie
By Arthur Hoyt
Since we have become so disconnected from the life of the animals we consume, and the industry has become so obsessed with profit over welfare, books like this have become necessary to shake us out of our malaise. We need to know that the blood, guts and gore of the slaughterhouses and the cruelty of the handling and transport of animals are a prelude to the shiny plastic-wrapped cuts we see in the supermarket coolers. Consuming animals is an option, not a necessity, but almost every restaurant entree is meat: chicken, pork, beef, or mutton.

Strange that we care so intensely about a few who share our home, but the vast majority of food animals are beaten, thrown, shocked, or ignored as they suffer through the assembly line after their miserable short lives. The book points out the lack of feelings of the employees in the feed lots, chicken sheds, and farrowing pens ; how they become numb to the suffering they are a part of.

9 of 9 people found the following review helpful.
Intellectually Deconstructing Cruel Eating Habits
By Cindy McCombe
“Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism” by Dr. Melanie Joy is an intellectual assault on carnism – why people believe it is okay to eat some species of animals and not others. The book opens up with a scenario where someone is given stew and then told that the meat in it is made of Golden Retriever.

I grew up in an environment where my entire family ate meat. I understand how difficult it is to take a stand in midstream when all sorts of family customs and celebrations regarding food are firmly ingrained. For the last decade, I have been skirting around vegetarianism and have decided that a vegan lifestyle is the only cruelty-free way to go. When so many alternatives to meat and dairy are in the marketplace now, I don’t understand why a thoughtful, considerate person would not opt for this path instead of one where cruelty is the staple. I also understand that one’s family and circle of friends should care more about the one’s happiness then how convenient and easy it is to feed that person.

Dr. Joy’s examples are well constructed. She does not simply appeal to emotions to get her point across. In this book, for instance, I learned that 19,011 animals die every minute in the United States for food consumption, and that is not including the animals dwelling in water. This equates to 10 billion animals per year.

If you are wondering why you might view an animal who resides in your home differently than one who lives on a farm, this is a great book for you to read. Also, if you are just curious why people make conscious choices to change their eating habits, this is also a good read. Even someone who works in the agribusiness would find this interesting.

Thank you Dr. Joy for such a great solid book. I would definitely recommend this to others.

3 of 3 people found the following review helpful.
A critical read for anyone and everyone.
By Vincent
If everyone in the world was given this book, and only one person read and comprehended the content, than we would already be headed in a better direction. Not only is Joy's content insightful, compelling and thought provoking, she presents her material in a concise and easily digestible manner that every author should attempt to emulate.

By coining the term "carnism," Joy gives the animal rights' movement exactly what it needs: A term by which to label the violent ideology in which we live. She exemplifies just how powerful language can be as a weapon, and even provides actionable steps for the reader to use this weapon to change the world. That of course, is if the reader feels up to the arduous and uphill battle that they will most definitely face.

In the end however, while everyone who reads this book certainly won't be found on the picket lines of the nearest animal rights' protest, I like to (perhaps optimistically) believe they will at least occasionally choose a veggie burger instead.

See all 249 customer reviews...

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